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    Reports - In-depth reports focusing on mobile marketing

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    In this report you will find up-to-date information about the influence of five dominant players on the media landscape in China. The report also introduces app monetization, as there are several monetization approaches and strategies in China that non-Chinese app developers may not be familiar with.

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    2018 Edition

    Developed using Mobvista data, this report aims to share insights on mobile users in Southeast Asia today, in order to help guide marketers in leveraging the right channels to effectively reach their audience...

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    Looking East
    How to Launch
    Mobile Games
    in China

    China is fast becoming one of the most important markets for mobile games. But many developers and publishers find it difficult to navigate the different rules, regulations and cultural...

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    Mobile Games

    Trends Survey

    The report surveyed more than 300 game industry insiders based in countries all around the world, including the UK, USA, Canada, Nordic countries, India, China, Japan, South Korea and more...

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    Mobile Gaming

    Throughout 2016 and 2017, the GameAnalytics team has been analyzing game markettrends, studying data from 40K+ titles and 2+ billion devices across the globe...

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    An Incomplete Guide
    to Combating
    Mobile Ad Fraud

    The aim of this guide is to give an overview of the different kinds of ad-fraud that you should be aware of, and share some of the methods being used within the industry are doing to fight fraud...

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